Nike Sportswear Fall/Holiday 2010 – We Are Athletics West Featuring Photography From Tim Barber

For their Fall/Holiday 2010 collection, Nike Sportswear drew inspiration from the Athletics West running team and new breed of urban runner. The focus and subjects of this were The New York Bridgerunners. Photographer Tim Barber captured images of this group as they ran the bridges of New York while three short documentary films directed by Wonford St.James accompany the photography. All of this was placed together inside the New Museum sky room, in which took inspiration from bridge materials and structure. Look for more from the collection at a later date.

Via: Exposure

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