Official called on photographer Amanda Lopez to shoot their Fall 2010 Lookbook. For this season, the brand brings together youthful design and fashion maturity to achieve their goal for their headwear. A key piece in the collection is the debut of their English driving cap- the cap is finished with a minimal leather embossed label perfectly placed on a herringbone earflap overlapping the brushed flannel crown, creating a collection that’s both “olde” and “neu.” The fall collection for Official is available in finer retail locations and on their online store in the first week of September 2010. Check out some of the collection below.

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