As the new collection from DC and Rob Dyrdek, “Make Your Own Luck” (or MYOL for short) drops just in time for the holidays, the face of the collection no longer comes solely from Dyrdek, but also a particularly unlucky rabbit. This unlucky rabbit plays an important role in the collection, helping to serve as the key point behind the idea to make your own luck, as the rabbit’s foot has been chopped off in favor of a key-chain charm. Stay tuned to the microsite for more info on products, videos, and special downloads. So far, the collection includes t-shirts, a hoodie, and a button down. Keep checking in for more from the line.

Check the video below for the story of the unlucky rabbit.

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