Freshjive Spring/Summer 2011 – River’s Edge

Freshjive, the quintessential California street culture brand, have just released their Spring/Summer 2011 lookbook. Entitled “River’s Edge,” the lookbook and collection boast a number of warm-weather looks reminiscent of days past, but revamped with the brands new take on the idea of a brand being a statement. Complete with very minimal branding, the pieces are left to speak for themselves, and that they do with clean silhouettes and graphics, making the collection perfect for those sunny days of summer and spring where friends, trouble, and good times mean more than the world to you.

Check out some of the looks below.

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