Luxury fashion goods brand Bottega Veneta, and more notably their creative director Tomas Maier invited Alex Prager to shoot their Spring/Summer 2011 campaign. The brand, inspired by Prager’s unique visual approach to the photography, uses the photography as a means of capturing the narrative of the collection. The above video features Prager at work grabbing images with the voice of Maier explaining why the brand chose the photographer for the campaign. A few of the images arise while viewing, and it’s plain to see that Prager’s images and brand mesh well together to form a beautiful campaign.

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