Profound Aesthetic “The Pursuit Of Greatness” Lookbook

Emerging brand Profound Aesthetic have just released their Spring 2011 collection. Featuring an array of graphic tees using clean typographic illustrations and imagery as well as a series of five different hat styles, each offered up in two colorways. Varying from six panels, five panels and truckers, the hats utilize a wide range of materials, all custom made using felt and chennile patch work. The Pursuit of Greatness lookbook touches on the classic ivy league prep aesthetic combined with modern streetwear. Check out more from the brand, and visit their online shop here.

More images from the lookbook can be found below.

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