Our Issue #6 cover and featured artist, Ryan McGinness, continues his multi-gallery/venue multi-project assault on the city of Los Angeles with his next opening in a recent two-month string that’s seen him go from trophies to strip clubs to the gallery walls. His latest endeavor finds him at one of our favorite spaces, Subliminal Projects, for a very unique exhibition that progresses a prior exhibition of his that originally took place in 2003.

Here’s all the information for the latest endeaver, SponsorshipREDUX, which is set to open at Subliminal Projects on June 11th.

“The SponsorshipREDUX project is a (re)presentation of the 2003 Sponsorship project. In 2003, Ryan McGinness produced an exhibition at BLK/MRKT Gallery in Los Angeles that consisted of nothing more than corporate sponsors’ logos sized on the gallery walls according to their level of sponsorship for the exhibition. McGinness explains, “My hope was that a content-deprived exhibition comprised of only sponsorship logos would create enough pause for us to consider both the fine art of corporate sponsorship and the corporate sponsorship of fine art.”

Eight years later, Subliminal Projects Gallery is hosting the SponsorshipREDUX. The exact same concept drives this incarnation, with the addition of a new twist. McGinness will deconstruct the corporate sponsors’ logos and use these parts as the compositional ingredients in a series of three paintings and two print editions.”

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